Blumenthal’s Uniforms and Equipment opens a 5.11 Tactical Select Store
Next week, Sacramento will be home to a new Blumenthal’s Uniform and Equipment, 5.11 Tactical Select Store, one of only two 5.11 Tactical Select stores carrying the full line of 5.11 Tactical products. The really interesting news is the interactive shopping experience for tactical gear in Sacramento.
After opening a 5.11 Tactical Select Store in Portland, Oregon, and seeing how successful it was, it was an obvious move to remodel the Sacramento store and provide the same interaction.
“5.11 Tactical products have so many features that consumers want to see, feel and interact with our products”
- Tom Davin, CEO of 5.11 Tactical
Opening on December 14, 2011, the store is expected to draw a good crowd, looking for anything from cargo pants to outerwear to concealed carry clothing. 5.11 Tactical products were previously only sold online and through retail public safety uniform dealers. After the first Signature Store opened in Fresno, CA in May this year, the company knew the tactical shopping experience was changed.
Blumenthal’s began in Seattle, Washington, in 1948, by Joe Blumenthal and now has five stores in the Northwest. The business is now run by brothers Mitch and Mark Blumenthal and their partner Roger Heldman.
After closing for a remodel, and the addition of the full line of over 700 product styles from 5.11 Tactical, the Sacramento Grand Reopening celebration takes place December 14 at Blumenthal’s, 3133 Arden Way.
The first 25 people in the door each day receive a gift and there will be prize drawings, snacks, and 20% off all 5.11 Tactical in-store purchases at the Arden Way location.
Heldman says customers love 5.11 Tactical, which revolutionized the industry by introducing the ‘tactical wear’ category, and Blumenthal’s will carry over 700 styles offered by 5.11 Tactical. It is an opportunity for all Americans to see, feel, and purchase products originally intended for high-intensity situations.
Blumenthal’s supports several charities, including “Shop For A Cause,” “Woulded Warrior Project,” “COPS,” “Breast Cancer,” “Fallen Firefighters,” and “September 11 Families.”